Degree Type
Thesis
Date of Award
2009
Degree Name
Master of Arts
Department
English
First Advisor
Barbara Blakely
Abstract
The purpose of this study is to explore the ways that a classically-conceived ethos is enacted in the visual design elements of Web sites. A review of scholarship in classical ethos and design, specifically on the Web, indicates that the presence of classical rhetoric is still strong even in modern modes of communication such as Web sites. Two Web sites are analyzed for their use of ethos as identified by Kostelnick and Roberts. This study seeks to understand how classical ethos is present in the designs of professional communicators, with the hope of understanding how classical rhetoric might continue to be emphasized in professional communication and composition pedagogy.
DOI
https://doi.org/10.31274/etd-180810-1263
Copyright Owner
Breanna Lee Byers
Copyright Date
2009
Language
en
Date Available
2012-04-30
File Format
application/pdf
File Size
75 pages
Recommended Citation
Byers, Breanna Lee, "Enacting ethos online: Using classical rhetoric to analyze visual Web design" (2009). Graduate Theses and Dissertations. 10839.
https://lib.dr.iastate.edu/etd/10839
