Date of Award
Master of Fine Arts
Art and Design
Identifying a problem for a target-oriented project and providing effective solutions within a specific social and cultural context is challenging for designers who work on cross-cultural projects. This thesis documents the process of developing an effective method to assist these designers. The design of websites for childbirthing hospitals in Shanghai will be used as an example to show how this methodology can be applied to a complex target-oriented design project and integrate design principles to fulfill specific social, cultural, and emotional needs of the consumers. Furthermore, this method is easy to follow and also can be easily adapted to study other target-oriented designs associated with social and cultural contexts.
Huang, Fei, "A method for evaluating the design of websites for birthing hospitals in Shanghai" (2009). Graduate Theses and Dissertations. 10841.