Degree Type

Thesis

Date of Award

2009

Degree Name

Master of Fine Arts

Department

Art and Design

First Advisor

Debra Satterfield

Abstract

Identifying a problem for a target-oriented project and providing effective solutions within a specific social and cultural context is challenging for designers who work on cross-cultural projects. This thesis documents the process of developing an effective method to assist these designers. The design of websites for childbirthing hospitals in Shanghai will be used as an example to show how this methodology can be applied to a complex target-oriented design project and integrate design principles to fulfill specific social, cultural, and emotional needs of the consumers. Furthermore, this method is easy to follow and also can be easily adapted to study other target-oriented designs associated with social and cultural contexts.

DOI

https://doi.org/10.31274/etd-180810-1361

Copyright Owner

Fei Huang

Language

en

Date Available

2012-04-30

File Format

application/pdf

File Size

165 pages

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