Date of Award
Master of Arts
Art and Design
Sunghung Ryoo Kang
On the Internet, trust and security issues are important and will become more important as financial transactions continue to grow. `Good looking design' and `professionally-designed' websites influence people to believe that a particular website is trustworthy.
The purpose of this study was: (1) to discover how graphic images on the context of bank websites, especially human photographs, effectively increase trust, (2) to define the structure of a website that people prefer to use, and (3) to examine how credibility is concerned with colors on a bank website.
The methodology used includes developing a bank website prototype design for the three components and designing a self-administered, web-based survey, and its questionnaires. The results, as determined by this study, revealed distinctions between gender and racial groups. There were significant correlations between design elements and demographic groups (gender and race)
Ha, Seungyeon, "The influence of design factors on trust in a bank's website" (2009). Graduate Theses and Dissertations. 10858.