A comparison of media frames in print vs. television news: an examination of the Elijah Page death penalty case in South Dakota

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2010-01-01
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Haley, Heather
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David W. Bulla
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Abstract

This study aims to determine the frames used during the South Dakota news media coverage of the Elijah Page death penalty case and detect patterns of frame usage, valence of news coverage and source usage. A content analysis of 163 South Dakota news reports from three years of news media coverage was conducted. The study found that the procedural frame was used most often in the South Dakota news media coverage of the Elijah Page death penalty case, followed by the morality frame and then the distributive justice frame. The media used, whether newspaper or television broadcast, did not significantly affect the frame usage. The frames used, however, did differ by year of coverage. The valence of coverage was found to be mostly neutral, with increases in positive and negative valence as the death penalty case entered its last year of coverage. Analysis of the source usage during the death penalty coverage of the Elijah Page case found that there was overreliance on official sources, such as state elected officials and law enforcement. Trends in source use also revealed that the frames shifted depending on the source cited in the news media coverage. This study concludes that while coverage was overall neutral and objective, the overreliance of one source over another may have affected the framing of the news media coverage of the Elijah Page case in South Dakota. Overall, the findings support claims that the sources cited in media coverage can affect the framing of the news report.

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Fri Jan 01 00:00:00 UTC 2010