Degree Type
Thesis
Date of Award
2010
Degree Name
Master of Science
Department
Greenlee School of Journalism and Communication
First Advisor
Lulu Rodriguez
Abstract
This study examines how women's roles and gender were portrayed in magazines published during three distinct epochs of Chinese history: before (1949-1965), during (1966-1976), and after the Cultural Revolution (1976 to date). It asked: What were the most dominant roles ascribed to women and femininity in each era?
A content analysis of articles that discussed the role of women and gender published in three magazines--Women of China, Rosy Dawn, and the Chinese edition of Elle--was conducted to determine the most commonly occurring frames. Discourse analysis was employed to describe how these frames were applied over time.
The findings show congruence between the dominant ideology of the time and the frames used in articles that discussed women and gender. However, different frames, some of which ran counter to mainstream beliefs, were also found despite high censorship conditions. The results suggest more attention to the combined impact of the mainstream culture and its associated sub-cultures on media content.
DOI
https://doi.org/10.31274/etd-180810-2612
Copyright Owner
Yue Yin
Copyright Date
2010
Language
en
Date Available
2012-04-30
File Format
application/pdf
File Size
98 pages
Recommended Citation
Yin, Yue, "Cultural changes as reflected in portrayals of women and gender in Chinese magazines published in three eras" (2010). Graduate Theses and Dissertations. 11453.
https://lib.dr.iastate.edu/etd/11453
