Degree Type

Thesis

Date of Award

2010

Degree Name

Master of Arts

Department

English

First Advisor

David D. Roberts

Abstract

Since 1951, the U.S. Army has published PS, the Preventive Maintenance Monthly, a magazine that teaches soldiers to maintain field equipment. Rhetorical strategies used by PS's writers and artists have varied at times: First, they used exemplum, a moralized tale with a character named Joe Dope. After the Army disapproved of Joe Dope, PS abounded with depictions of scantily-clad females to gain soldiers' attention. When such depictions of women became objectionable in the 1980s, writers added more anthropomorphized machines. To analyze the increasing prominence of anthropomorphized machines within PS, I randomly chose 28 issues, tallied their numbers, and found that their frequency has been increasing. I offer reasons why people anthropomorphize machines. I conclude that anthropomorphizing machines is a way PS writers create reader solidarity, and I speculate that such anthropomorphized depictions of machines may even become more numerous, as the military becomes more dependent upon computers and robotics.

Copyright Owner

Eugene Bradley Simmons

Language

en

Date Available

2012-04-30

File Format

application/pdf

File Size

78 pages

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