Degree Type

Dissertation

Date of Award

2010

Degree Name

Doctor of Philosophy

Department

Educational Leadership and Policy Studies

First Advisor

Larry H. Ebbers

Second Advisor

Soko Starobin

Abstract

Many college systems are facing a recruiting environment where the individual driving forces add up to more than their individual sum, creating a highly challenging situation. Some of the driving forces creating this recruiting challenge are: decreasing number of high school graduates, more educational offerings, a tightening of the credit markets, and changing college expectations of the “millennial” generation. This quantitative research study focused on students who chose to major in business and their college decision-making process to attend a small Midwest private college. The students' responses to the Cooperative Institutional Research Program (CIRP) freshman survey were used to identify possible college choice factors used in business students' decision-making processes to attend this particular college.

The results suggest that factors business students used as their major college choice factors for attending this small Midwestern private college were: (a) getting a better job; (b) making more money; and (c) obtaining training for a specific career. In addition, four variables were identified that the students used in their decision-making process: (1) the college's good academic reputation: (2) the offer of financial assistance; (3) graduates get good jobs; and (4) a positive campus visit. The findings will be helpful in identifying processes and/or tools used in this college's enrollment management system.

DOI

https://doi.org/10.31274/etd-180810-2780

Copyright Owner

Joni K. Anderson

Language

en

Date Available

2012-04-30

File Format

application/pdf

File Size

112 pages

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