Degree Type

Thesis

Date of Award

2011

Degree Name

Master of Science

Department

Apparel, Events and Hospitality Management

First Advisor

Liang Tang

Second Advisor

Robert Bosselman

Abstract

The purpose of this study is to identify what type of nutrition information college students find important to appear on restaurant menus when making their selections. It is investigated whether the provision of calorie and macronutrient level information; specific vitamin and nutrient information; or health claims are important to the college consumer. It is also examined whether these types of nutrition information influences college students' intent to purchase food items.

Copyright Owner

Kelly Mayfield

Language

en

Date Available

2012-04-30

File Format

application/pdf

File Size

62 pages

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