Framing food-related salmonella outbreaks in leading U.S. newspapers and TV networks: Attribution of responsibilities and crisis response strategies

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2012-01-01
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Zheng, Yue
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Gang Han
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract

This study examines how three leading U.S. newspapers, The New York Times, The Washington Post, and USA Today and three mainstream TV networks, ABC, CBS, and NBC frame the attribution of responsibility for three recent food-related salmonella outbreaks. By assessing the way in which mass media assign responsibilities for causing and alleviating the three most recent food-borne diseases, content analysis reveals that the U.S. media tend to assign the responsibility for resolving salmonella outbreak to governments rather than food business, which is distinguished to the previous findings that mass media have the bias to over-attribute epidemics to individuals. The attribution of salmonella responsibility has been framed differently across salmonella cases, but uniformly across media outlets. In addition, a distinction between newspaper and television is detected when discussing the government's responsibility. The implications for crisis communication are also discussed, by taking both causal and treatment responsibility into account to select appropriate communication strategies.

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Sun Jan 01 00:00:00 UTC 2012