In an effort to support the Saudi Arabian government's efforts to strengthen the family unit and economy, this study examines the entrepreneurial potential of female Saudi Arabian Family and Consumer Sciences students and Saudi Arabian women entrepreneurs. Saudi Arabia is a country where the Islamic religion and its values are interwoven into every aspect of society, with family as the basic social institution. Traditionally, male family members made decisions including those regarding the careers of female family members. Using a phenomenological approach, the researcher interviewed 33 Saudi Arabian female undergraduate students and nine businesswomen to learn more about influences and perceptions affecting the realization of their entrepreneurial potential. The study has five chapters.