Date of Award
Master of Science
Gloria Jones Johnson
This study uses a content analysis of advertisements in gay men's and men's magazines to better understand how gay men are portrayed in these advertisements and determine if they contain more sexuality than images of men and women in advertisements in men's magazines. Previous studies have addressed gender cues and gender stereotyping in magazines, as well as sexuality being used in advertising and few have looked at how LGBT people are portrayed in magazines. This study provides a starting point for more research in the area of LGBT magazines and LGBT advertisements. It also provides a much-needed entry into the literature on media and its depiction of LGBT people. Future research should address the content and themes found in LGBT magazines and advertisements in other countries and parts of the world, as well as analyze the articles contained in these publications.
Davenport, Alexandria, "Does Sex Still Sell? Comparing Sexuality in Advertising in Men's and Gay Men's Magazines" (2012). Graduate Theses and Dissertations. 12939.