Degree Type

Thesis

Date of Award

2012

Degree Name

Master of Science

Department

Sociology

First Advisor

Gloria Jones Johnson

Abstract

This study uses a content analysis of advertisements in gay men's and men's magazines to better understand how gay men are portrayed in these advertisements and determine if they contain more sexuality than images of men and women in advertisements in men's magazines. Previous studies have addressed gender cues and gender stereotyping in magazines, as well as sexuality being used in advertising and few have looked at how LGBT people are portrayed in magazines. This study provides a starting point for more research in the area of LGBT magazines and LGBT advertisements. It also provides a much-needed entry into the literature on media and its depiction of LGBT people. Future research should address the content and themes found in LGBT magazines and advertisements in other countries and parts of the world, as well as analyze the articles contained in these publications.

DOI

https://doi.org/10.31274/etd-180810-2431

Copyright Owner

Alexandria Davenport

Language

en

File Format

application/pdf

File Size

47 pages

Included in

Sociology Commons

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