Date of Award
Master of Science
Greenlee School of Journalism and Communication
This study aims to determine the channels Iowans find trustworthy and expert in providing information regarding financial matters. It also examines how perceptions of trust and expertise relate to people's assessment of their financial literacy. Data were gathered through an online survey of 207 adults. The results show that Iowans made the most use of family and friends, community banks and credit unions, and newspapers. They rated national banks, websites, and government agencies as offering the most useful information. The most trusted sources were family members and third-party consultants and advisors, community banks and credit unions, and the banks they currently use. The sources seen as most expert were consultants and advisors, community banks and credit unions, and the banks they patronize. Perceived level of financial literacy had a bearing on the credibility estimates for seven of the 11 sources of financial information.
Karl Henry Lang III
Lang III, Karl Henry, "Who do people trust for financial advice? Iowans rate the credibility of information channels for financial information" (2012). Graduate Theses and Dissertations. 12940.