Degree Type

Thesis

Date of Award

2014

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Raluca Cozma

Abstract

The purpose of this study is to figure out the cross-cultural differences between American and Chinese college students in self-disclosure on social media sites. In particular, it will examine the influence of culture (especially collectivism and individualism dimensions) in both content (breath) and depth of self-disclosure on Facebook and Renren. Also, this study aims to ascertain gender differences in the influence of self-disclosure (breath and depth). This study applied collectivism versus individualism, one of Hofstede's cultural dimensions, and self-disclosure from social penetration model to examine the cultural differences between U.S. and Chinese college students in self-disclosure on social media sites. The results showed that there exits the nationality difference in self-disclosure's width and depth, implying that Chinese students self-disclose more in width and depth than American college students. Gender differences in self-disclosure's width and depth were also found and supported by previous study. Females prefer to self-disclose more in width and depth than males in SNSs. But the gender differences across nationality were only partially supported by the study; only U.S. females tend to self-disclose in more width than U.S. males.

Copyright Owner

Shan Luo

Language

en

File Format

application/pdf

File Size

69 pages

Included in

Communication Commons

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