Degree Type
Dissertation
Date of Award
2014
Degree Name
Doctor of Philosophy
Department
Theses & dissertations (College of Business)
First Advisor
Brian E. Mennecke
Abstract
The affordability of plasma screens and high-speed Internet access has led to the proliferation of digital signage in public and private commercial locations over the past years. Marketers, content strategists and technologists have increasingly tried to capture the attention of consumers using digital signage, and this has led to rapid advances in the technology. Consumers, however, might be experiencing information overload characterized by exhibiting signs of display blindness, messaging fatigue and less optimal decision- making. Previous studies have shown that the use of video in digital signage can capture attention. This dissertation research examined how the use of video food ads in digital menu boards can influence more healthful eating choices. Methods included laboratory studies, eye-tracking studies and field studies where the effects of rotating images of healthful and less healthful food dishes were compared. Main and interaction effects were found for the use of rotating images as well as healthfulness of food choices. Factors influencing the healthfulness of choices are elaborated on in the findings.
Copyright Owner
Anicia Nicola Peters
Copyright Date
2014
Language
en
File Format
application/pdf
File Size
97 pages
Recommended Citation
Peters, Anicia Nicola, "Influence of video food ads in digital menu boards and healthy eating decisions" (2014). Graduate Theses and Dissertations. 14066.
https://lib.dr.iastate.edu/etd/14066
Included in
Advertising and Promotion Management Commons, Databases and Information Systems Commons, Marketing Commons
