Degree Type

Thesis

Date of Award

2015

Degree Name

Master of Fine Arts

Department

Art and Design

First Advisor

Fred Malven

Abstract

The purpose of this research is to investigate the phenomenon of lifestyle retail. How it’s accomplished in today’s consumer driven landscape? And, more importantly, how its practice can assist brick and mortar retailers in driving consumer behavior.

Further, we will discuss the principal strategies that guide this distinctive business application. We will look at brands through the prism of both: The Experience Economy and Sensory Branding to determine what structural tenants, processes and guidelines are practiced to build a memorable lifestyle retail experience.

The final component to the research is a proposed solution for independent retailers. In it, we will discuss the principles of lifestyle retail and how changing the physical environment can transform the customer experience and thus positively affect overall business performance.

This study utilizes: Literature Review, Case Study and Content Analysis to explore the application of lifestyle retail within the construct of today’s consumer marketplace. Data was collected from all aforementioned methodologies.

DOI

https://doi.org/10.31274/etd-180810-4283

Copyright Owner

Nichole R. Staker

Language

en

File Format

application/pdf

File Size

132 pages

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