Degree Type


Date of Award


Degree Name

Master of Fine Arts


Art and Design

First Advisor

Paul Bruski


This paper aims to identify the criteria of effective movie title sequence design. The research method is to generalize views common to different senior title designers and practitioners with regard to the criteria of effective movie title sequence design and then use these criteria to evaluate top box office Chinese domestic movies. The paper also analyzes problems of present Chinese domestic movie title sequence design and provides suggestions for improving them.

An effective movie title sequence needs to set the mood and anticipations to the audience. Additionally, it must have the following characteristics: (1) It must express the story in some metaphorical way. (2) It needs to be narrative in nature. (3) It needs to have visual consistency and be integrated, and (4) It must have appropriate typographic rhythm and movement that complements the movie’s theme.

Key words: movie title sequence design, Chinese movie title sequence

Copyright Owner

Bo Chen



File Format


File Size

115 pages (219575 kB)
An animation about movie title sequence in China