Dyslexic edge: designing an awareness campaign to foster wider understanding of dyslexia

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2015-01-01
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Huisinga, Laura
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Alex Braidwood
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Graphic Design
The Graphic Design Program at Iowa State University offers the professional Bachelor of Fine Arts in Graphic Design degree. The BFA degree in Graphic Design from Iowa State provides the foundation for a career in the visual communication profession. The undergraduate program prepares students for immediate entry into design practice as well as continued personal and creative growth. The program also offers Master of Arts (MA) degrees in Graphic Design and Environmental Graphic Design, and a Master of Fine Arts (MFA) in Graphic Design.
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Graphic Design
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This paper details the process of designing a dyslexia awareness campaign. The literature review covers: what dyslexia is, who is affected, and why a carefully designed campaign is needed. The methodology section covers how research was collected in various ways to create an effective design. Including an initial focus study of 36 K-12 teachers that gathered both qualitative and quantitative data. Followed by a review of existing design campaigns, cataloging the pros and cons of each based on the literature review and the existing style guides put forth by dyslexic awareness organizations. Finally, the implementation of design methods for multimodal communication on the web will be show. More research is needed to define comprehensive style guides when designing with dyslexic users in mind. These guidelines would improve communication of information for all users, not just benefiting users falling on the spectrum of dyslexia.

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Thu Jan 01 00:00:00 UTC 2015