Is it funny because it's not true? Chinese people's perceptions of aggressive female characters in Asian comedies

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2016-01-01
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Xia, Yin
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Tracy L. Lucht
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract

Scholars and cultural critics have criticized the mass media for underrepresenting women. Feminist media theory, which focuses on how women are depicted in the media as well as how the depictions affect reality, claims that the media fail in representing “women as women” (Parry & Karam, 2001). Based on feminist media theory, this thesis focuses on how Chinese audiences perceive aggressive female characters in Asian comedies. A total of four focus groups were conducted, audiotaped and later transcribed and translated. The findings show that participants saw the characters as sassy and aggressive yet pretty and easygoing. Also, while some participants believed the characters to be a reflection of reality, others argued that depicting females’ aggressiveness as a joke in comedies implied a social expectation that women should not be aggressive. This thesis examines the reasons behind the participants’ perceptions and the implications of women’s portrayals in media.

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Fri Jan 01 00:00:00 UTC 2016