Degree Type

Thesis

Date of Award

2016

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

Major

Journalism and Mass Communication

First Advisor

Tracy L. Lucht

Abstract

Scholars and cultural critics have criticized the mass media for underrepresenting women. Feminist media theory, which focuses on how women are depicted in the media as well as how the depictions affect reality, claims that the media fail in representing “women as women” (Parry & Karam, 2001). Based on feminist media theory, this thesis focuses on how Chinese audiences perceive aggressive female characters in Asian comedies. A total of four focus groups were conducted, audiotaped and later transcribed and translated. The findings show that participants saw the characters as sassy and aggressive yet pretty and easygoing. Also, while some participants believed the characters to be a reflection of reality, others argued that depicting females’ aggressiveness as a joke in comedies implied a social expectation that women should not be aggressive. This thesis examines the reasons behind the participants’ perceptions and the implications of women’s portrayals in media.

Copyright Owner

Yin Xia

Language

en

File Format

application/pdf

File Size

58 pages

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