Degree Type

Thesis

Date of Award

2016

Degree Name

Master of Arts

Department

Political Science

Major

Political Science

First Advisor

Dr. David Andersen

Abstract

This study will look at agenda setting in the media and how it aided in the spread of Trumpism. Broadcasts of the three major cable news networks were looked at. The constructed-week method was used to produce a sample of 36 shows that represent 12 days during the selected time frame. A descriptive qualitative content analysis was then used to examine the coverage relating to the main themes of the Trump campaign: immigration, terrorism, crime, economic insecurity, and populism. A survey was then conducted to show how the themes found affected voter behavior. The study found that the amount of coverage signaled to the public that Trump was the most important candidate, and the theme of establishment versus anti-establishment painted Trump as the anti-establishment candidate who was battling the powers that be within the Republican Party.

Copyright Owner

Angela Jean Caulk

Language

en

File Format

application/pdf

File Size

69 pages

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