The impact of experience on satisfaction and revisit intention in theme parks: An application of the experience economy
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.
History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.
Dates of Existence
2001 - present
Related Units
- College of Human Sciences (parent college)
- Department of Family and Consumer Sciences Education and Studies (predecessor)
- Department of Hotel, Restaurant, and Institutional Management (predecessor)
- Department of Textiles and Clothing (predecessor)
- Trend Magazine (student organization)
Journal Issue
Is Version Of
Versions
Series
Department
Abstract
In recent years, theme park is becoming a more and more popular destination for tourists around the world. Moreover, theme parks provide visitors with various experiences. It is crucial to understand visitors’ experiences in the theme park since experience is an important factor that is related to tourist behavior. The experience economy is widely used in the tourism setting to measure experience from four dimensions: education, entertainment, escapism and esthetic (4Es). However, limited research has examined visitors’ experiences in the theme park setting. Therefore, the purpose of this study is to measure visitors’ experience in the theme park applying 4Es and investigate the relationship between experience, and satisfaction and revisit intention. Furthermore, the differences on the means of these variables and differences on the impact of experience on satisfaction and revisit intention were also tested. In this study, 486 visitors who have been to Disney parks in the U.S. within the past twelve months took the online survey. Independent sample t-tests and multiple linear regression analysis were adopted. The results showed that experience has a significant impact on satisfaction and revisit intention in the theme park and differences existed between the groups. Overall, findings of this study enhanced the concept of experience in the theme park literature and offered practical implications to the theme park operators.