Degree Type

Thesis

Date of Award

2016

Degree Name

Master of Science

Department

Art and Visual Culture

Major

Human Computer Interaction

First Advisor

Sunghyun Kang

Abstract

Icon is one part of UX (user experience system), which determines how users feel

when they use a product, and even leads to user loyalty. The use of colors is one way to

improve user experience and eventually makes users to be loyalty towards a product.

Therefore, the purpose of this study was to investigate users’ icon color preferences, in order

to assist designers creating appropriate and widely preferred icons. This study explored how

colors and display polarity affected on icon preferences. The results shown that blue, green,

and red icons were more preferred over yellow, orange, and purple colored icons. And

negative-displayed icons were generally more preferred than positive-displayed icons.

DOI

https://doi.org/10.31274/etd-180810-5551

Copyright Owner

Qing Guo

Language

en

File Format

application/pdf

File Size

71 pages

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