Degree Type

Thesis

Date of Award

2018

Degree Name

Master of Science

Department

Apparel, Events and Hospitality Management

Major

Apparel, Merchandising, and Design

First Advisor

Kelly L. Reddy-Best

Abstract

The purpose of this research was to critically examine fashion magazines targeting Korean women to examine to what degree White or European beauty ideals permeate Korean cultural outlets. To analyze beauty ideal representations in these fashion magazines, I used the content analysis method and examined issues of Céci, the most popular and widely circulated fashion magazine published in Korea, from 2013 to 2017. Each individual pictured in the magazine was coded in five categories: race, skin tone, hairstyle, hair color, and facial characteristics. Descriptive statistics, Pearson’s chi-square, and independent samples t-tests were used to analyze the data. Overall, the magazines presented significantly more White or European beauty ideals.

DOI

https://doi.org/10.31274/etd-180810-5961

Copyright Owner

Eunji Choi

Language

en

File Format

application/pdf

File Size

54 pages

Share

COinS