Date of Award
Master of Science
Greenlee School of Journalism and Communication
Journalism and Mass Communication
#BlackLivesMatter is a social activist movement that has developed in response to numerous killings of unarmed African Americans. The growth of this movement developed out of hashtags and social media post but has been sustained through the ground work of protest and traditional activism. Through a combination of the digital age and physical participation, activists have continued to make the issues that #BlackLivesMatter addresses relevant. The purpose of this study is to understand the attitudes and behaviors of Black social media social media users who engage with the movement and how they decide to do more than contribute content to stay trending but to understand what influences them to protest the racial injustices of the Black community. This researcher will explore the extent that followers are influenced by social media based on two theories: the theory of planned behavior and identity theory.
Selchia Densua Cain
Cain, Selchia Densua, "From retweets to revolution: Evaluating planned behavior within hashtag activism and #BlackLivesMatter’" (2019). Graduate Theses and Dissertations. 17414.