Degree Type

Thesis

Date of Award

2019

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

Major

Journalism and Mass Communication

First Advisor

Joel Geske

Abstract

#BlackLivesMatter is a social activist movement that has developed in response to numerous killings of unarmed African Americans. The growth of this movement developed out of hashtags and social media post but has been sustained through the ground work of protest and traditional activism. Through a combination of the digital age and physical participation, activists have continued to make the issues that #BlackLivesMatter addresses relevant. The purpose of this study is to understand the attitudes and behaviors of Black social media social media users who engage with the movement and how they decide to do more than contribute content to stay trending but to understand what influences them to protest the racial injustices of the Black community. This researcher will explore the extent that followers are influenced by social media based on two theories: the theory of planned behavior and identity theory.

Copyright Owner

Selchia Densua Cain

Language

en

File Format

application/pdf

File Size

51 pages

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