Degree Type

Thesis

Date of Award

2021

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

Major

Journalism and Mass Communication

First Advisor

Gang Han

Abstract

This thesis explored the factors that have influenced the preventive behavior intention of Coronavirus Disease 2019 (COVID-19) among college students in the U.S. Combining the Protective Motivation Theory and Health Belief Model, this study aims to investigate how risk perception (perceived severity and perceived vulnerability), and coping (perceived response efficacy and perceived self-efficacy), along with knowledge and trust in information sources, have led to preventive behavior intention concerning COVID-19.

Data was collected from an online survey among the college adult students (1767 valid participants) at Iowa State University in the United States and on March 21s through April 1st, 2021.

Survey results showed that perceived self-efficacy had a significant positive influence on preventive behavior intention, while knowledge, response efficacy, trust in information sources have a significant negative impact on preventive behavior intention. The theoretical and practical implications of study were then discussed.

DOI

https://doi.org/10.31274/etd-20210609-72

Copyright Owner

Yuxi He

Language

en

File Format

application/pdf

File Size

59 pages

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