Download Full Text (526 KB)
Focus groups don't work for every purpose. Determine appropriate use of focus groups to get high quality information for high quality decision-making.
Iowa State University Extension and Outreach
Community Economic Development, Sociology, Agricultural Education and Studies
Agricultural Education | Quantitative, Qualitative, Comparative, and Historical Methodologies
Iowa State University Extension and Outreach publications in Digital Repository @ Iowa State University are made available for historical purposes only. The information contained in these publications may be out of date. For current publications and information from Iowa State University Extension and Outreach, please visit http://www.extension.iastate.edu.
Larson, Kathlene; Grudens-Schuck, Nancy; and Allen, Beverlyn Lundy, "Methodology Brief: Can You Call It a Focus Group?" (2004). Extension Community and Economic Development Publications. 11.