An example of commercializing biobased coatings and binders

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2017-01-01
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Wang, Tong
Fei, Tao
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Wang, Tong
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Jarboe, Darren
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Center for Crops Utilization Research
In the 1980s a crisis existed in American farming—a crisis of overproduction, underutilization, and decreasing international market share for raw commodities. Also, the United States’ growing dependence on imported oil and long-term forecasts for increasing oil prices put America at risk. To address this crisis, Center for Crops Utilization Research (CCUR) was established in 1984 through a special appropriation from the Iowa legislature. The center was tasked to respond to the urgent need to improve America’s agricultural competitiveness. Four decades later, there are new opportunities to increase demand for Iowa’s crops. Consumer demand is increasing for new healthful food ingredients, biobased alternatives to petroleum-based products, and sustainable and environmentally friendly industrial processes. The rapid advancement of new food processing technologies and industrial biotechnology enable those demands to be met in an economically viable way. While CCUR’s core mission of increasing demand for Iowa crops remains relevant, the center is also taking these opportunities to grow our connection with companies and entrepreneurs to help them to test, troubleshoot, and optimize their ideas in an industrial-friendly setting.
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Food Science and Human NutritionCenter for Crops Utilization Research
Abstract

Commercialization of emerging biobased technologies delivers new functionality and value to manufacturers and customers. Navigating this process can be difficult and value extraction from the technology elusive. A biobased coatings and binders example will be used to demonstrate: (1) the development of an initial research, development, and commercialization plan; (2) the influence and importance of industry partners throughout the project; and (3) the use of licensing and other methods to create value.

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This paper was written for presentation at the 2017 ASABE Annual International Meeting, Spokane, Washington, July 16-19, 2017. doi: 10.13031/aim.201700802. Posted with permission.

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Sun Jan 01 00:00:00 UTC 2017