Consumer-Centered Extension Education Website Increases Usage

Francis, Sarah; Martin, Peggy; Taylor, Kristin

Consumer-Centered Extension Education Website Increases Usage

File

2012___FrancisSL___ConsumerCenteredExtension.pdf (239.55 KB)

Date

2012-10-01

Authors

Francis, Sarah

Martin, Peggy

Taylor, Kristin

Francis, Sarah

Authors

Person

Francis, Sarah

Professor

Organizational Units

Organizational Unit

Food Science and Human Nutrition

Organizational Unit

Extension and Outreach

Iowa State University Extension and Outreach helps carry Iowa State’s land-grant mission beyond campus, to be the university that best serves the citizens of Iowa. With Iowa State University, we embrace the land-grant philosophy of:

access to high-quality education
research applied to the needs of Iowa, the nation, and world
extending knowledge to strengthen Iowa’s economy and citizens’ quality of life

We do that by offering practical, how-to education based on powerful university research. It’s available to any resident of Iowa and is tailored to meet the needs of Iowans, needs we know firsthand. Our educators, specialists, and volunteers live and work in all 99 Iowa counties.

Department

Food Science and Human NutritionExtension and Outreach

Abstract

Concern about young families' ability to cope with rising food prices resulted in creating Spend Smart. Eat Smart (SSES), a website focused on budgetfriendly nutrition information for limited resource audiences (LRA). SSES was redesigned using LRAs needs and preferences to increase use by LRAs. SSES usage increased after it was revised to incorporate interactivity and more consumerfriendly design elements.

Comments

This article is published as Francis, S.L., Martin, P., Taylor, K. Consumer centered Extension education website increases usage. Journal of Extension (online), 50(5), Article 5TOT2. Posted with permission.