Objectives The use of grocery store tours to provide nutrition education has increased in popularity. Participants in these tours can accompany a nutrition professional as they walk through a grocery store and receive information about products and their nutritional quality. However, there are several obstacles to this approach being more widely used. The objective of this ongoing research project is to show that people find virtual worlds to be acceptable, to determine the most effective method of delivering nutrition education virtually and to determine if people find information provided by an avatar to be credible.