Campus Units

Extension and Outreach, Food Science and Human Nutrition

Document Type

Article

Publication Version

Published Version

Publication Date

12-2019

Journal or Book Title

Journal of Extension

Volume

57

Issue

6

First Page

Article# 6TOT4

Abstract

Veg Out! is an infomercial-style produce awareness session. We use image-focused rather than content-focused slides to highlight the health benefits associated with produce consumption. This image-focused approach is helping participants become more familiar with produce serving sizes and increasing the likelihood of their consuming more produce. Our findings suggest that an image-focused education session is an effective strategy for promoting familiarity with the topic being presented and increasing the likelihood of behavior change.

Comments

This article is published as Bahl, M., Francis, S.L, Krisco, M., Veg Out! Use of an Infomercial-Style Format in a produceAwareness program. Journal of Extension, 2019. 57(6); Article #6TOT4. Posted with permission.

Copyright Owner

Journal of Extension

Language

en

File Format

application/pdf

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