Table of Contents
This is a story about "a. a." No, not "appetite appeal," that certain quality possessed by a popular brand of breakfast food, but advertising appeal. For that matter, they might be said to be quite closely related, for psychologists tell us that appeal to appetite is one of the strongest motivating devices used in modern advertising.
"We Are a Gullible Public,"
The Iowa Homemaker: Vol. 11
, Article 5.
Available at: https://lib.dr.iastate.edu/homemaker/vol11/iss3/5