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In a national questionnaire of men as to what they noticed first in women, becoming clothes came fifth and good complexion, good figure, good teeth and good hair were the first four. "Beautiful but dumb" they' used to say. Nowadays it is a very dumb girl who isn't beautiful. A smart girl can't afford not to be. Then tack on the old adage "pretty is as pretty does" and believe it or not you have an unbeatable combination that Sally will put her own personal guarantee on to swing any deal you want.
"Yumph Invades the Formal Field,"
The Iowa Homemaker: Vol. 17
, Article 6.
Available at: https://lib.dr.iastate.edu/homemaker/vol17/iss6/6