The Iowa Homemaker

Article Title

Catering to Coeds

Table of Contents

Miss Jeanne Strohmeier, Textiles and Clothing Sr., organized the first College Shop for a large department store in Evanston, Illinois, while employed there during the summer months. Her first job was to interest other people in her new project. She had to sell her idea to the manager of the store; she had to sell her idea to the employees for their cooperation and support; and she had to sell her idea to the college students in Evanston.



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