Table of Contents
Farm products rise a great deal in value as they move from the farm to the consumer, because of the cost of marketing services required to get them to consumers. On the average, the costs of such services make up more than half of the prices consumers pay for farm products.
"Marketing Research Investigates Quality Loss,"
The Iowa Homemaker: Vol. 38
, Article 10.
Available at: https://lib.dr.iastate.edu/homemaker/vol38/iss6/10