Since the time of the Egyptian pharaohs, women have been trying to enhance their beauty with make-up. Unless you follow a few basic rules your make-up can detract more than enhance.

About walk into a store and ask the dealer "How much are your portable radios?" He shows you some models, and then quote s you the "list price." Then when you hesitate, he says, "but I can give it to you at wholesale for five dollars less." You know he has to make a profit, so it isn't really wholesale. But what about this business of discounts? How do "discount houses" operate?

To let you know a shower's planned for a lovely bride. Come! It will be grand!"

Follow an Oriental Formula, Marty Keeney, page 4

Planning + Imagination = Shower Success, Mary Jacobs Jensen, page 5

Gridiron Greats, Gail Devens, page 6

About Discount Houses, Carol Shellenbarger, page 7

Hem Yourself a Harem, Marcena Christian, page 8

Facial Focus, Marilyn Bratten, page 10

Does Your Equipment Measure Up?, Helen Rank, page 11

What’s Going On?, page 12

Inside Story, page 14

There's a simple formula to arranging flowers that has been handed down through the centuries by the Japanese. You can always be sure if you follow the rules.