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About walk into a store and ask the dealer "How much are your portable radios?" He shows you some models, and then quote s you the "list price." Then when you hesitate, he says, "but I can give it to you at wholesale for five dollars less." You know he has to make a profit, so it isn't really wholesale. But what about this business of discounts? How do "discount houses" operate?
"About Discount Houses,"
The Iowa Homemaker: Vol. 39
, Article 5.
Available at: https://lib.dr.iastate.edu/homemaker/vol39/iss1/5