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The Iowa Homemaker

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We are all undoubtedly familiar with the story in advertising section of almost any magazine, depicting the unhappy state of the poor little wallflower girl who has not the right clothes for the party. And we have all rejoiced over the sequel in which she· astonishes even her close friends by suddenly blossoming forth in fascinating clothes for all occasions, which she had . planned and made for herself. More than likely you have had an impulse to start right out and accomplish the same results, either by that route or another. So it is with modern advertising-we are made to feel that we can no longer be quite happy without that school girl complexion" or the fulfillment of others of the fifty-seven or so varieties of alluring promises that beckon to us from the advertising section.

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