Date

1-4-2016 12:00 AM

Major

Speech Communication; Communication Studies

Department

English

College

College of Liberal Arts and Sciences

Project Advisor

Denise Oles-Acevedo

Project Advisor's Department

English

Description

This study investigated a selection of ads aired by U.S. Senatorial candidate Joni Ernst and U.S. Congressional candidate Staci Appel during the 2014 Iowa midterm elections. The ads were analyzed using a combination of feminist and narrative criticism methods to identify the interactions between the narrative themes and narrator roles both women established in their ads, as well as the gender roles they rhetorically enacted. Female political candidates face unclear, changeable expectations and constraints for their behavior and image during election campaigns. The study sought to draw conclusions from the effectiveness of Ernst’s and Appel’s campaigns in order to shed light on the challenges women face when running for office.

File Format

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Apr 1st, 12:00 AM

Walking the Razor’s Edge: The Dangers of Feminine Political Narratives

This study investigated a selection of ads aired by U.S. Senatorial candidate Joni Ernst and U.S. Congressional candidate Staci Appel during the 2014 Iowa midterm elections. The ads were analyzed using a combination of feminist and narrative criticism methods to identify the interactions between the narrative themes and narrator roles both women established in their ads, as well as the gender roles they rhetorically enacted. Female political candidates face unclear, changeable expectations and constraints for their behavior and image during election campaigns. The study sought to draw conclusions from the effectiveness of Ernst’s and Appel’s campaigns in order to shed light on the challenges women face when running for office.