Date

1-4-2017 12:00 AM

Major

Environmental Science, Communication Studies, Environmental Studies

Department

Natural Resource Ecology and Management

College

College of Liberal Arts and Sciences

Project Advisor

Rachael Ruble

Project Advisor's Department

Communication Studies

Description

"This study sought to determine 1) what type of Instagram posts (in terms of content) create more engagement among student users, 2) what time of day is optimal to post on Instagram to create maximum engagement among student users, and 3) what is the optimal frequency of posts to create maximum engagement among student users. These questions were evaluated through a 15-week manipulation of content posted on the University Honors Program Instagram account. Posts fell into five content categories, three frequency categories and four time of day categories, and were then analyzed by calculating the engagement based on the number of likes on the post as a percent of the number of followers at the time of posting. At the conclusion of the trial period, none of the evaluated factors were found to be significant, lending to the idea that a diverse population of students looks for diverse content and habits on social media. This project was limited due to the account being started at the beginning of the study (therefore publicity regarding the account was low and followership was not yet established) and by researcher access to information regarding the program to be used as post content. "

File Format

application/pdf

Included in

Social Media Commons

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Apr 1st, 12:00 AM

A picture’s worth a thousand data points: An examination of the effectiveness of different methods of Instagram engagement

"This study sought to determine 1) what type of Instagram posts (in terms of content) create more engagement among student users, 2) what time of day is optimal to post on Instagram to create maximum engagement among student users, and 3) what is the optimal frequency of posts to create maximum engagement among student users. These questions were evaluated through a 15-week manipulation of content posted on the University Honors Program Instagram account. Posts fell into five content categories, three frequency categories and four time of day categories, and were then analyzed by calculating the engagement based on the number of likes on the post as a percent of the number of followers at the time of posting. At the conclusion of the trial period, none of the evaluated factors were found to be significant, lending to the idea that a diverse population of students looks for diverse content and habits on social media. This project was limited due to the account being started at the beginning of the study (therefore publicity regarding the account was low and followership was not yet established) and by researcher access to information regarding the program to be used as post content. "