Date

2019 12:00 AM

Major

Apparel, Events, and Hospitality Management

Department

Apparel, Events, and Hospitality Management

College

Human Sciences

Project Advisor

Eric Olson

Description

As technology has become ubiquitous, consumer usage has increased. While many scholarly consumer research has been conducted concerning self-service technology (SST) in retail, airports, banks, and other environments, consumer perceptions towards SST usage in the meetings, expositions, events, and conventions industry is an under-explored area in current hospitality, tourism, and event literature. The aim of this research is to examine event students’ perceptions toward self-service kiosks (SSK), an emerging example of SST, in checking in or registration processes at events. To achieve the objectives, we obtained data (N = 83) from a survey questionnaire through convenience sampling. The questionnaire includes three photos of the sample SSK usage and 18 questions divided into three sections adapted from previously used scales cited in a review of related research literature: (a) perception of self-service kiosks; (b) personality trait; and (c) sociodemographic information to measure respondents’ perception toward SST. Data analysis was performed by using the Statistical Package for the Social Sciences. The results of data analysis revealed that respondents perception of SSK as a quick-response, reliable, and high data security technology. The results provide event professionals’ insight to understand event students’ perceptions toward SSTs at events, thus developing effective marketing and planning strategies.

File Format

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Jan 1st, 12:00 AM

Examining Event Attendee Perceptions of Self-Service Technology in Event Registration

As technology has become ubiquitous, consumer usage has increased. While many scholarly consumer research has been conducted concerning self-service technology (SST) in retail, airports, banks, and other environments, consumer perceptions towards SST usage in the meetings, expositions, events, and conventions industry is an under-explored area in current hospitality, tourism, and event literature. The aim of this research is to examine event students’ perceptions toward self-service kiosks (SSK), an emerging example of SST, in checking in or registration processes at events. To achieve the objectives, we obtained data (N = 83) from a survey questionnaire through convenience sampling. The questionnaire includes three photos of the sample SSK usage and 18 questions divided into three sections adapted from previously used scales cited in a review of related research literature: (a) perception of self-service kiosks; (b) personality trait; and (c) sociodemographic information to measure respondents’ perception toward SST. Data analysis was performed by using the Statistical Package for the Social Sciences. The results of data analysis revealed that respondents perception of SSK as a quick-response, reliable, and high data security technology. The results provide event professionals’ insight to understand event students’ perceptions toward SSTs at events, thus developing effective marketing and planning strategies.