The business of selling and servicing crop protection chemicals and fertilizers is becoming very technical and complex. Luckily, we have trained the people in this business well. Odds are that within every dealership we have open in Iowa, there is at least one competent professional who can help our farmer customer. At a drop of the hat, this individual can begin quoting economic thresholds, rates per acre, cost per acre, depth of incorporation, harvest intervals, adjuvant combinations, etc. We have the knowledge to recommend the correct product, but who insures the correct application? The process is complete if applied by the custom applicator. If the farmer is to apply the product, the war is only half won. The value of your recommendation and product sold is directly proportional to the efficacy of application. How many times are product performance complaints the direct result of poor application? How many times would a calibration service call stop a performance complaint from happening? The following presentation describes the calibration services we offer.