Campus Units

Industrial and Manufacturing Systems Engineering

Document Type

Conference Proceeding

Publication Version

Published Version

Publication Date

6-2010

Conference Title

2010 ASEE Annual Conference & Exposition

Conference Date

June 20-23, 2010

City

Louisville, KY

Abstract

Iowa State University recently established a program in technical sales for engineers. To develop the program, faculty and administrators reached out to an industrial advisory committee comprised of organizations with a vested interest in the program; the organizations that hire students from the College of Engineering for career tracks in technical sales and marketing.

The instructor used a combination of various sales techniques and strategies, from established technical sales programs to frame the syllabus for the course. A detailed course structure, with an associated lesson plan will be presented. A review was conducted of peer institutions with similar technical sales engineering programs included the University of Florida, and Penn State Erie - The Behrend College.

Comments

This is a proceeding from the 2010 ASEE Annual Conference & Exposition. Posted with permission.

Copyright Owner

ASEE

Language

en

File Format

application/pdf

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Article Location

 
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