Title
A Market Analysis on Green Production Lines Penetrating into Original Equipment Manufacturers (OEMs)
Campus Units
Industrial and Manufacturing Systems Engineering
Document Type
Article
Publication Version
Published Version
Publication Date
2009
Journal or Book Title
Rio's International Journal on Sciences of Industrial and Systems Engineering and Management
Volume
3
Issue
3
First Page
24
Last Page
48
Research Focus Area(s)
Operations Research
Abstract
Fierce market competition has been big obstacle in the growth process of sustainable/green production industry. Sustainable production lines often come into play by penetrating into traditional Original Equipment Manufacturers (OEMs). This is due to the high setup cost and opportunity risks. In this study, we look into the scenario when traditional Original Equipment Manufacturers (OEMs) introduce green production lines into their production systems. We want to address the questions whether and how the green production lines can survive in the market competitions. Analyses are conducted between ordinary and green production sectors which produce a similar type of product with different materials and techniques. A game theoretic model is formulated to analyze the competition in the market. Sensitivity analyses and numerical examples can provide suggestions to assist policy makers, government, company executives and consumers to make better and rational decisions.
Copyright Owner
The Editors
Copyright Date
2009
Language
en
File Format
application/pdf
Recommended Citation
Hu, Guiping; Wang, Lizhi; and Bidanda, Bopaya, "A Market Analysis on Green Production Lines Penetrating into Original Equipment Manufacturers (OEMs)" (2009). Industrial and Manufacturing Systems Engineering Publications. 81.
https://lib.dr.iastate.edu/imse_pubs/81
Included in
Industrial Engineering Commons, Other Environmental Sciences Commons, Systems Engineering Commons
Comments
This is an article from Rio's International Journal on Sciences of Industrial and Systems Engineering and Management 3 (2009): 24. Posted with permission.