Campus Units

Industrial Design

Document Type

Presentation

Publication Version

Published Version

Publication Date

9-2010

Conference Title

International Conference on Engineering and Product Design Education

Conference Date

September 2010

City

Trondheim, Norway

Abstract

How do designers explore a design space to generate diverse solutions? This work focuses on the identification of design heuristics used in the ideation process in the domains of industrial design and engineering design. Design heuristics are cognitive strategies applied to a design problem to help designers create novel solutions. In a think-aloud protocol, engineers and industrial designers with varying levels of experience were asked to develop multiple concepts for a novel design problem. The results show evidence of frequent heuristic use, and that heuristics are effective in generating diverse, creative, and practical concepts, which, as a result, may stimulate higher-quality designs.

Comments

This presentation is published as YILMAZ, S., DALY, S.R., SEIFERT, C.M., & GONZALEZ, R. (2010, September). Design Heuristics in ideation across engineering and industrial design domains. In C. Boks, C. McMahon, W. Ion, and B. Parkinson (eds.), In Proceedings of the 12th International Conference on Engineering and Product Design Education: When Design Education and Design Research Meet, Trondheim, Norway: EPDE. Posted with permission.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Copyright Owner

EPDE

Language

en

File Format

application/pdf

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