The recent interest in artificial insemination by dairymen has attracted the attention of veterinarians. The attitude the veterinarians should take toward this new enterprise has been the subject of much discussion by the Postwar Planning Committee of the A.V.M.A. It is the opinion of the committee that the veterinary profession should have a part in this program for insemination work is too closely associated with breeding problems to remove the veterinarion from the picture. This project, however, should be viewed with caution by the veterinary profession for there is danger that it may become over-sold and mushroom beyond the limits of rational control.