On the Road Again
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Billboards, the advertising behemoths that line our highways, did you ever wonder just what happens to them after their month or more appearance on Route 35? I set out to find out the answer to that very question and to find out if the material was suitable for apparel. The answer is: they are taken down and rolled up bundled in a tight dirty roll with duct tape then tossed in a dingy warehouse on the outskirts of an industrial park and after a few months in that state they most likely become part of the local landfill! Discovering this I set out to repurpose a discarded billboard skin into a functional creative garment that would be deemed marketable to the contemporary woman.