Winter Running Gear
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose was to create winter running gear related to the aesthetics of a company that I would be interviewing with after graduation. I conducted research on the brand (Under Armour) and the trends of Autumn/Winter 2014/2015 on fit, fabric, and construction. The over-riding theme for style lines were robotics and super-athletes which led me to examine machinery and muscles. The resulting design incorporated trends of contoured fit, plaids and geometric shapes, use of reflective tapes, zippered pockets, and multiple panels often flat-locked.