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The purpose of the research was to understand the nature, or the mindset, of women who represented a prominent consumer base in the United States during World War II, specifically between the years 1935 to 1945. This research adds value to the field of fashion history related to World War II. In particular, the topic of propaganda-related consumer fashion behavior lacks full documentation in the literature.

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Jan 1st, 12:00 AM

An Investigation into Cultural Influences on Consumer Behavior with Regards to Propaganda Textiles during World War II

The purpose of the research was to understand the nature, or the mindset, of women who represented a prominent consumer base in the United States during World War II, specifically between the years 1935 to 1945. This research adds value to the field of fashion history related to World War II. In particular, the topic of propaganda-related consumer fashion behavior lacks full documentation in the literature.

 

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