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Background and Rationale India is the land of rich culture and diverse traditions. Almost every region of India has a distinct style of embroidery based on cultural history of the region. The ethnic hand embroidery is no longer the choice of occupation for the poor Indian artisans alone but is the weakness of the elite both in India and foreign markets (Naik & Vastrad, 2007).

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Jan 1st, 12:00 AM

How did the Regional Traditional Indian Embroidery “Kasuti” Reach the International Markets?

Background and Rationale India is the land of rich culture and diverse traditions. Almost every region of India has a distinct style of embroidery based on cultural history of the region. The ethnic hand embroidery is no longer the choice of occupation for the poor Indian artisans alone but is the weakness of the elite both in India and foreign markets (Naik & Vastrad, 2007).

 

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