Defining Competitiveness in the Globalized World:
Building on Competitive Advantage, Comparative Advantage and New Growth Theories
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
In the late 1970s, intellectual leaders, including scholars and politicians, began to emphasize the concept of competitiveness in the race to achieve a country’s economic success in the globalized world (Krugman, 1996). In 1990, Michael E. Porter published his influential book, Competitive Advantage of Nations, which spread the term globally and ubiquitously. The versatility of the term, however, has generated some ambiguity.